New and Improved!

It’s a new year and Robertson ImageCraft has made some big changes - hopefully for the better. Some of these upgrades have been long overdue while others only recently presented themselves. Are you ready to take notes?

New Toys...umm Tools

In the tech world, it’s called ‘gear lust’, but it pretty much applies to everything.  You know the thought process: if I just had a new X, I could do Y and Z. For photographers, it’s bad. Not only could you upgrade your camera every six months, there are new flashes, new lenses, new backdrops and a hundred other new doo-dads that have the potential to dramatically transform the images we take. At least, that’s what we tell ourselves. In truth, our time is probably better spent learning to maximize images with our current equipment.